MOCHI MOCHI - ICE CREAM is a Colombian ice cream parlor that arises from the entrepreneurship of two sisters, Sofía and María Mallarino, who after a trip to Japan and discovering a typical dessert called "Mochi", decide to merge Japanese and Colombian culture to create their own interpretation of ice cream. "Mochi is a traditional Japanese sweet made from rice with an ice cream filling, with the appearance of a small cake"

Proposing a sonic brand is a key element in today's branding techniques, for this reason, it is matched with a new animated logo for this project.

Sonic branding is the strategic use of music and sound to help reinforce brand recognition and enhance the consumer experience.